Summary Masterfarming

“Virtual Decision-making“ as a Management Model to increase Efficiency and Sustainability of Crop Farming:

Sustainability of Crop Farming:
Why an integrated IT-based system is able to generate both economically and ecologically better decisions than a human farm manager

Based on current state-of-the-art Precision Farming and agricultural Management Information Systems and applications, this thesis aims to develop a tool which enables user-centric decisions via an easy-to-use smart interface.

The tool takes into consideration that

The tool generates an added value

This big data-based “Master Farming“ tool will have the following effects:

These effects would be most obvious if the tool was implemented as an independent, mandatory Management and Auditing System, for example as part of the EU Cross Compliance Guidelines; but other business models are conceivable, too.